Medical News Today -- For newborn infants, being held and swaddled is a simple and effective way to reduce pain during routine blood sampling, reports a study in the November/December issue of MCN: The American Journal of Maternal/Child Nursing. The journal is published by Lippincott Williams & Wilkins, a part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals, and institutions in medicine, nursing, allied health, and pharmacy.