ORCHARD PARK, NY--(MARKET WIRE)--Sep 4, 2007 -- ValueCentric®, the leading provider of on-demand data management and performance analytics to the pharmaceutical industry, today announced the newest addition to its growing customer base -- Dr. Reddy's Laboratories. Dr. Reddy's will use ValueCentric's industry leading platform, ValueTrak®, to increase product visibility throughout its supply chain, improve sales forecasting, and enhance its marketing programs and financial management.