Together, the agencies will take responsibility for Covered California’s external visibility, with a focus on raising awareness of health care coverage options for California residents, promoting enrollment and coverage retention and highlighting Covered California’s exchange model.
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SACRAMENTO, Calif., Oct. 31, 2019 /PRNewswire/ -- Covered California, the state of California's health insurance marketplace, has named an integrated Interpublic Group (IPG) PR agency team of Weber Shandwick, Golin and The Axis Agency, as its public relations agencies of record. c Together, the agencies will take responsibility for Covered California's external visibility, with a focus on raising awareness of health care coverage options for California residents, promoting enrollment and coverage retention and highlighting Covered California's exchange model. "Covered California's mission is to increase the number of insured Californians, improve health care quality, lower costs and reduce disparities – and we're proud of the good work we've done to reduce the rate of the uninsured to record lows," said Peter V. Lee, executive director of Covered California. "In the upcoming year, we have important information to convey to Californians about changes in state law that make health care more affordable in 2020. We look forward to working with our new experienced, multi-disciplinary team at IPG to build on a strong communications foundation and make sure we convey important information to the public in the years ahead." The partnership comes at a historic time for health care in California, with two new affordability initiatives – the restoration of the individual mandate along with new state subsidies – that will lead to hundreds of thousands gaining health care coverage with lower premiums and more financial help. "We have long-standing admiration for Covered California, which has not only been a leader in bringing the promise of the Affordable Care Act to consumers across the state, but also serves as a national model for how a competitive market can work for both consumers and health plans," said Pam Jenkins, president of global public affairs, Weber Shandwick. "We are fortunate to be working alongside Covered California's best-in-class in-house communications and marketing teams, along with colleagues from two of our sister agencies and trusted partners to mount strategic, creative and impactful campaigns that will help bring quality care and coverage within reach for so many people," Jenkins added. Working in partnership with Golin and the Axis Agency, Weber Shandwick will spearhead the account, which will be headquartered in Los Angeles with support from teams in Sacramento, San Francisco and Washington, D.C. About Covered California Covered California is an independent part of the state government whose job is to make the health insurance marketplace work for California's consumers. It is overseen by a five-member board appointed by the governor and the Legislature. For more information about Covered California, please visit www.CoveredCA.com (http://www.CoveredCA.com) About Weber Shandwick About Golin About The Axis Agency As America becomes more diverse and cultures and identities blend into a poly-cultural reality, traditional mass marketing and demographic-based targeting have become obsolete. Axis' Whole Market approach helps leading brands, companies, institutions and governments uncover universal insights that allow for the personalization of campaigns to ensure maximum relevance across multiple cultures, languages, markets and mediums. Headquartered in Los Angeles, Axis has offices in some of the most diverse cities in the country including Miami, Chicago and Dallas. Axis is ranked by Ad Age as one of the Top 30 Hispanic Advertising Agencies in the U.S. Axis is a subsidiary of The Interpublic Group of Companies (NYSE: IPG). For more information, visit www.theaxisagency.com. Contact: Jill Tannenbaum
SOURCE Weber Shandwick |
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Company Codes: NYSE:IPG |
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