Brain Technology Patents Soar As Companies Get Inside People’s Heads

From ways to eavesdrop on brains and learn what advertisements excite consumers, to devices that alleviate depression, the number of U.S. patents awarded for “neurotechnology” has soared since 2010, according to an analysis released on Wednesday.

Most surprising, concluded market-research firm SharpBrains, is that patents have been awarded to inventors well beyond those at medical companies. The leader in neurotechnology patents, according to the report, is consumer-research behemoth Nielsen.

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