SUNRISE, Fla., Nov. 5, 2008 (GLOBE NEWSWIRE) -- Bioheart, Inc. (Nasdaq:BHRT) announced today two key appointments to its leadership team including a new vice president of sales and marketing and a new board member. Matt Fendrich has joined the company as Vice President of Sales & Marketing. Mr. Fendrich was previously Senior Product Sales Executive for Siemens Medical where he helped lead Siemens’ entryway into cardiology accounts here in the United States. Prior to that, he served as Vice President of Marketing for PSS World Medical, Inc. (Physician Sales & Service), having been with the firm for 12 years. As vice president with PSS, he was responsible for 52 branch managers and 850 sales representatives nationwide. Mr. Fendrich has a BS in Economics from Florida State University. At Bioheart, Mr. Fendrich will immediately begin leading the sales launch of the Bioheart 3370 Heart Failure Monitor and the Bioheart-Monebo Cardiobelt(tm) Arrhythmia and A-Fib Remote Monitoring System in the United States.
