FREDERICK, MD--(Marketwire - January 27, 2011) - BioElectronics Corporation. (PINKSHEETS: BIEL), the maker of inexpensive, disposable drug-free anti-inflammatory devices, today announced it has entered into a distribution agreement with Lemmy’s Global Markets Nig. Ltd. to distribute its RecoveryRx brand product line in West Africa. Lemmy’s is an experienced marker and distributor in the West African marketplace with over eighteen years of experience.
“West Africa is a region with more than 300 million inhabitants and represents one of the fastest growing areas on the African continent,” said Arnon Horev, VP Sales and Marketing for BioElectronics. He continued, “With distribution based out of Nigeria, which is Africa’s most populous country, we believe Lemmy’s can be very successful in distributing our products. We welcome them to our growing international distribution family.”
With extensive local contracts, Lemmy’s Global Markets will concentrate on marketing BioElectronics’ RecoveryRx brand into government health clinics and hospitals, in addition to privately owned healthcare facilities.
Lemmy Okonta, President of Lemmy’s Global Markets Nig. Ltd., commented, “We are very excited to have been selected by BioElectronics as their distribution partner in West Africa and look forward to working together. Many people in these markets prefer not to take pain medications and instead search for natural-based solutions, which of course is what BioElectronics’ technology is all about. We truly believe these products are going to make a significant difference in enhancing the lives of the people of West Africa.”
About BioElectronics Corporation
BioElectronics Corporation is an award winning medical device developer and manufacturer of advanced medical devices. The Company’s product offering includes ActiPatch® Therapy for over-the-counter treatment of back pain and other musculoskeletal conditions; the Allay™ menstrual cycle pain therapy for pain relief; and RecoveryRx for surgical procedure healing and wound care. The Company’s unique therapy delivery system uses BioElectronics’ patented technology to provide a cost-effective home care solution that reduces soft tissue pain and swelling. For more information on the Company and its product line, please visit www.bielcorp.com
Contact:
Ben Fichter
BioElectronics, Inc.
301-874-4890, Extension 110
