Big Pharma Handing Out Fitbits To Collect Better Data In Drug Trials

Pharmaceutical companies are enlisting Fitbits and other gadgets strapped to patients’ wrists, chests, and skin as a way to bring drugs to market faster.

What began as an aid for athletes and dieters to track their movements is quickly becoming a critical tool for medical researchers and drug makers. By outfitting trial participants with wearables, companies are beginning to amass precise information and gather round-the-clock data in hopes of streamlining trials and better understanding whether a drug is working.

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