PLEASANTON, Calif.--(BUSINESS WIRE)--ZELTIQ® Aesthetics, Inc. (Nasdaq: ZLTQ), a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform, today named Mike Genau its President of the North American Franchise (NAF). In this role, Mr. Genau assumes leadership of the direct sales, sales operations and S.T.E.P. professionals (the field force providing sales training and enhanced practice marketing programs) for the company’s CoolSculpting business throughout the US and Canada.