In addition, update CRM has also added to its support staff with the hiring of former Alexion Pharmaceuticals Manager of CRM and Analytics, Nagesh Bhide as a Principal, and former Sabre Systems Marketing Manager Brenna Garay as Marketing Manager. All four will join update CRM's Princeton, NJ office.
"With COSMIC moving out of beta and into general availability this spring, the continued growth of update.revolution in the life sciences industry in the US, as well as the growth of cloud-based CRM in life sciences, we felt it was essential for us to add additional support to our US operations," said Florian Vogel , Head of US Operations for update CRM. "We are extremely excited to have Marcello, Nagesh, Patrick and Brenna aboard, and look forward to the continued growth of update CRM's US presence."
Several recent industry analyst reports predict an increase in spending on social software to support sales, marketing and customer service processes, and the resurgence of a CRM industry that has been reinvigorated by the rise of social media. update CRM aims to capitalize on the growing opportunity, particularly in the life sciences space, with its COSMIC social CRM module and update.revolution cloud-based CRM solution.
update CRM makes customer relationship management (CRM) software for the pharmaceutical, medical device and biotechnology industries in North America. Launched in beta trials in the Fall of 2010, update CRM's COSMIC (Comprehensive Observation of Social Media Integrated with CRM) is a software module developed by the Innovation Labs of update CRM aimed at helping users leverage the power of social media communications and marry the medium to CRM. COSMIC provides sales reps and managers with the power to extract useful and actionable information from the growing stream of worldwide social media traffic.
About update CRM Inc.
update CRM Inc. provides innovative and unique cloud-based customer relationship management (CRM) solutions to a growing number of small and large life sciences companies in the US. update CRM's parent company, update software AG, is the leading developer of CRM products in Europe and boasts more than twenty years of CRM experience and more than 160,000 end users in more than 1,400 customers worldwide. Update software has subsidiaries in the US, Germany, Switzerland, the Netherlands, France, Hungary, the Czech Republic, and Poland, and is listed on the German stock exchange in Frankfurt am Main.
update's customers include, among others, ALK Abelló, Paul Hartmann AG, Boehringher- Ingelheim, Daiichi-Sankyo, Canon and DuPont. update maintains strategic partnerships with companies such as Hewlett-Packard, and hosting partner IBM.
Contact:
Efrain Viscarolasaga
Elevate Communications
+1 (617) 861-3652
efrain@elevatecom.com
John Gates
Elevate Communications
+1 (617) 861-3651
john@elevatecom.com
