CARY, N.C. – SalesForce4Hire® (http://www.salesforce4hire.com/), a provider of custom sales solutions to the medical device, life science and healthcare industries, has announced the official release of a case study addressing the importance of a successful sales strategy when positioning a company for a merger or acquisition.
The case study concentrates on how to accelerate revenue and sell a client’s product while maintaining the client’s market traction for acquisition. Authored by Kevin Schimelfenig, managing partner of SalesForce4Hire, LLC, the case study is intended to serve as an informational guide for healthcare companies involved in critical decision-making during a merger or acquisition.
Case study excerpt: This situation placed the medical device company’s management team in an advantageous bargaining position, since the sales team could be easily disbanded by SalesForce4Hire, LLC and was non-disruptive to the sale. Redundancy of personnel and resources is a significant deciding factor when performing due diligence prior to acquisition and the cost to eliminate redundant functions must be considered. This approach minimized the risk for the acquiring company, because it received a proven product. The acquirers knew all the key touch points, successful messaging, and issues when deploying the product into the field, which put them in a better position to successfully integrate the product into their core sales channel.
QUOTES: “If a company does not maintain its acquisition strategy (or platform) during efforts to sell or introduce a product, the acquisition process could be hindered,” said Schimelfenig. “This case study reveals how our company was able to help our client accomplish their goal of selling a product while optimizing their position for successful integration.”
DETAILS: - Schimelfenig has been a guest speaker at the National Business Incubator Association’s annual meetings, the Angel Capital Association, and AdvaMed discussing subjects ranging from investor “Show Stoppers” for early stage company capitalization and best practices for launching disruptive technologies into acute care settings.
ABOUT SALESFORCE4HIRE: SalesForce4Hire, LLC is the premier full-service source for custom sales solutions in the medical device, life science and healthcare industries, from investor-driven start-ups, to multi-billion dollar global segment leaders. Clients include Alcatel-Lucent, BD, Kimberly-Clark, Gojo (Purell Surgical Scrub) and University of Pittsburgh Medical Center.
The SalesForce4Hire business model is one of “shared risk – shared reward,” long -term success and profit sharing. The unique Sales Prototyping® strategy of SalesForce4Hire helps its clientele increase the value of their assets by determining if products are worth pursuing and by providing real-world feedback that accelerates the sales learning curve prior to a product’s full-scale launch.
A holding of McGeever, LLC, SalesForce4Hire is headquartered in Cary, N.C. For more information, visit http://www.salesforce4hire.com
Erin Smith MMI Public Relations (919) 233-6600 erin@mmipublicrelations.com http://www.twitter.com/mmipr http://www.mmipublicrelations.com
