LAKE SUCCESS, N.Y., April 10 /PRNewswire/ -- Polar, the long-time leader in heart rate monitoring and fitness assessment technology, today announced the hiring of Tony Bass to the newly created position of Senior Director of Customer Marketing and Business Planning. In this role, Mr. Bass and this new department will be responsible for charting the course for continued growth across all of Polar's current and future customer product and business segments, as well as driving process efficiencies within the commercial organization.
Mr. Bass comes to Polar with more than 20 years of experience in the consumer goods industry with companies such as Nabisco Foods and American Express. Most recently he served as the Director of Sales Planning, as well as Director of Business Teams at Kraft Foods.
"Tony is a proven leader in maximizing customer relations and identifying innovative and effective growth opportunities," said Polar Americas President Jeff Padovan. "With his wealth of experience and proven leadership at best practice CPG companies, Tony is the ideal choice to help us continue our growth platform and to develop new initiatives that will help more and more people use Polar products to listen to their bodies and achieve their personal fitness goals."
About Polar:Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Polar is dedicated to improving people's health and wellbeing by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today, Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Our suites of fitness technology are used by health club and fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products, services, and programs, visit http://www.polarusa.com.
Contact: Shanley Stern Gravel Nick Sowards CooperKatz for Polar CooperKatz for Polar 212-455-8076 212-455-8008 sgravel@cooperkatz.comnsowards@cooperkatz.com
PolarCONTACT: Shanley Stern Gravel, +1-212-455-8076, sgravel@cooperkatz.com, orNick Sowards, +1-212-455-8008, nsowards@cooperkatz.com, both of CooperKatzfor Polar
Web site: http://www.polarusa.com/
