MORRISTOWN, N.J., Feb. 7 /PRNewswire/ -- Bayer is joining forces with leading women’s magazine, Woman’s Day, and television’s #1 syndicated series, Wheel of Fortune, as part of the company’s ongoing commitment to improve awareness of cardiovascular disease - the nation’s number one killer of women. Most notably, Bayer is sponsoring, in Woman’s Day, an all expense paid trip to New York City for a lucky sweepstakes winner and his/her guest to attend the 2006 annual Woman’s Day Red Dress Awards.
The Red Dress serves as a national symbol of heart disease in women, much like the pink ribbon is for breast cancer. In an effort to encourage increased education and action, and bolster the impact of the Red Dress, each year Woman’s Day hosts the annual Red Dress Awards to honor those who are leading the fight against heart disease through medical advances and advocacy.
The sweepstakes prize, valued at over $4,000, includes two invitations to the 2006 Woman’s Day Red Dress Awards, roundtrip coach airfare to New York City for two, hotel accommodations at one of Manhattan’s distinctive hotels for three nights, dining gift certificates for two nights and a $500 gift certificate to the Elizabeth Arden Red Door Salon. In addition, five runners up will each receive a Swarovski Red Dress pin. Entering is easy and no purchase is necessary. Visit http://www.bayeraspirin.com/.
Additionally, during the February 7, 2005 episode of Wheel of Fortune, one lucky spin of the wheel could win a contestant a second Bayer-sponsored trip giveaway to the 2006 Red Dress Awards. Co-host and heart health advocate, Vanna White, will also discuss Bayer’s new national public education campaign for women - “Shades of Red”.
“Bayer is proud to partner with both Woman’s Day and Wheel of Fortune, and is pleased to once again support the Woman’s Day Red Dress Awards to help advance educational and scientific initiatives that will help decrease the incidence of cardiovascular events,” said Sarah Egan, Director of Bayer Aspirin. “Increasing awareness of risk factors for cardiovascular events is a critical first step, but it is only as powerful as the action it generates. It’s important for women to work closely with their healthcare providers so they can proactively identify, manage and reduce their risk,” Egan continued.
Cardiovascular disease is the #1 killer of women in the United States, claiming the lives of more women than men - roughly one female life every minute. However, a recent survey found that only 36% of women at increased risk for heart disease selected heart attack as the health condition they personally feared. This is why Bayer, Woman’s Day and Wheel of Fortune have joined forces to help advance educational and scientific initiatives that will help decrease the effects of heart disease and ensure educational awareness and activation campaigns continue.
About Bayer HealthCare LLC, Consumer Care Division
Bayer is a proud supporter of the American Heart Association’s Go Red for Women campaign, which aims to educate women about cardiovascular disease risk factors and to raise awareness of disease prevalence in women. Bayer also partners with numerous other organizations and programs to help raise women’s awareness of cardiovascular disease and to promote heart-healthy behavior through the prevention, detection and treatment of risk factors. Bayer makes a range of products designed to meet the needs of female patients, including Bayer Women’s Aspirin Plus Calcium(R), the only aspirin regimen product designed especially for women.
Bayer Consumer Care, a division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer Consumer Care is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer Aspirin, Aleve, Phillips’ Milk of Magnesia, Midol, Alka-Seltzer, Alka-Seltzer Plus, Bactine, RID, and One-A-Day and Flintstones vitamins. Bayer HealthCare combines the global activities of the Animal Health, Biological Products, Consumer Care, Diagnostics and Pharmaceuticals divisions. A subgroup of Bayer AG, Bayer HealthCare LLC had sales of approximately 8.9 billion Euro in 2003 and employs about 34,600 people worldwide.
About Woman’s Day
Woman’s Day is one of the nation’s leading health resources for women, with a readership of 21 million active inspired adults. Through our continued commitment to heart disease awareness in women and our partnerships with the American Heart Association and the National Heart, Lung, and Blood Institute, we created the Woman’s Day Red Dress Awards. We are proud to honor the individuals who are making a difference in this important crusade. Their dedication encourages each of us to support awareness of the women’s heart health initiative.
Published by Hachette Filipacchi Media U.S., Woman’s Day is the trusted resource for women who want to “have it all” in their daily lives. From looking and feeling their best, to creating a loving home - Woman’s Day meets the essential needs of its readers with both substance and style. Publishing 17 issues each year, the magazine inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives.
About Wheel of Fortune
Merv Griffin is the creator of Wheel of Fortune. The series is produced by Sony Pictures Television, a Sony Pictures Entertainment Company, and is distributed domestically by King World Productions, Inc. The U.S. episodes are distributed internationally by CBS Broadcast International (CBI). King World International Productions, a subsidiary of CBI, sells and produces format versions worldwide.
Bayer HealthCare LLC, Consumer Care Division
CONTACT: Anne Coiley of Bayer Consumer Care, +1-973-254-4607; or KatieCline of SENSEI Health, +1-212-631-0505 ext. 22
Web site: http://www.bayeraspirin.com/