AHF Asks ‘What’s Rotten at FDA?’ in New Politico Playbook Ads

WASHINGTON--(BUSINESS WIRE)--As part of its ongoing effort to ensure that the Food and Drug Administration (FDA) does not hastily approve Gilead Sciences’ controversial application for expanded use of its blockbuster AIDS treatment, Truvada, as a form of HIV prevention in uninfected individuals, AIDS Healthcare Foundation (AHF) this week expanded its media and advocacy campaign targeting the two parties with a series of pointed online text and banner ads on Mike Allen’s Politico Playbook on Politico.com asking, “What’s rotten at FDA?” The banner ad runs in the online version of Politico Playbook March 12 through March 16. In addition, text ads embedded into Allen’s editorial content will run each of those days. The ‘What’s rotten…’ banner ad directs people to a website where the public may send e-letters to H.H.S. Secretary Kathleen Sebelius asking her to ensure that Truvada for HIV prevention and other unsafe drugs and medical devices are not hastily approved by FDA.
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