LANGHORNE, Pa., June 12 /PRNewswire-FirstCall/ -- Harte-Hanks , a worldwide direct and targeted marketing company, today announced that the company and one of its pharmaceutical clients, AstraZeneca, are recipients of the Medical Marketing Association’s 2007 International Awards of Excellence (IN-AWE) awards.
The IN-AWE Awards recognize the year’s best medical marketing initiatives based on strategy, creativity and measurable results. Winners were announced by the Medical Marketing Association on April 4, 2007, in Philadelphia, PA, and gold, silver and bronze awards were named and presented on June 7 in San Francisco, CA.
AstraZeneca garnered a bronze award in the “Physician, Direct Mail” category for its “Rhino Reader” campaign to promote RHINOCORT AQUA(R) (budesonide) Nasal Spray.
Harte-Hanks was engaged to help AstraZeneca find an appealing and effective way to promote RHINOCORT AQUA to health care professionals, to generate requests for samples, and to distribute patient education materials. A multichannel campaign featured a series of mailings to deliver the Rhino Reader “newspaper” with important news and information about RHINOCORT AQUA, patient education and adherence materials, and offers to request samples. The direct mail component of the campaign was supported by two waves of telephone marketing follow-up.
“We’re honored to receive the Medical Marketing Association’s recognition with AstraZeneca,” said Frank Harvey, corporate officer and vice-president, Harte-Hanks. “This campaign demonstrated strategic and creative thinking that not only set AstraZeneca apart from a competitive healthcare marketing field, but also garnered stellar results -- a cumulative 23.8% of all targeted allergists requested samples of RHINOCORT AQUA during the campaign.”
About the Medical Marketing Association (MMA)
The MMA is the national organization devoted to the professional enhancement of its members. It is a non-profit organization comprising more than 1,200 medical marketers from the pharmaceutical, device, diagnostic, and marketing/advertising industries.
About AstraZeneca
AstraZeneca is a major international healthcare business engaged in the research, development, manufacture and marketing of prescription pharmaceuticals and the supply of healthcare services. It is one of the world’s leading pharmaceutical companies with healthcare sales of $26.47 billion and leading positions in sales of gastrointestinal, cardiovascular, neuroscience, respiratory, oncology and infection products. AstraZeneca is listed in the Dow Jones Sustainability Index (Global) as well as the FTSE4Good Index.
In the United States, AstraZeneca is a $12.44 billion healthcare business with more than 12,000 employees. For nearly three decades, AstraZeneca has offered drug assistance programs side by side with its medicines, and over the past five years, has provided over $3 billion in savings to more than 1 million patients throughout the US and Puerto Rico. AstraZeneca has been named one of the “100 Best Companies for Working Mothers” by Working Mother magazine and is the only large pharmaceutical company named to FORTUNE magazine’s 2007 list of “100 Best Companies to Work For.” In 2006, for the fifth consecutive year, Science magazine named AstraZeneca a “Top Employer” on its ranking of the world’s most respected biopharmaceutical employers.
For more information about AstraZeneca, please visit: http://www.astrazeneca-us.com
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value - a process of “customer optimization” - organized around five strategic considerations: Information (data collection/management) - Opportunity (data access/utilization) - Insight (data analysis/interpretation) - Engagement (knowledge application) - Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks
CONTACT: Chet Dalzell of Harte-Hanks, +1-212-520-3232,chet_dalzell@harte-hanks.com; Sheila Bohan of EmergePR, +1-617-729-3185,for Harte-Hanks
