Amid Tech’s “Boys Club” Turmoil, Women Med Device Startups Find A Home

Holly Rockweiler wants to make this clear from the start: Her medical device startup is not making a vibrator.

Instead, her company, called Madorra, is developing a type of pad that when placed in a woman’s underwear — similar to a tampon — stimulates vaginal tissue. It isn’t a sex toy, but renewing vaginal tissue and eliminating vaginal dryness could have a profound impact on women, particularly cancer survivors, who find sex painful or impossible.

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