ALC Health & Wellness: New HIPAA Compliant Consumer Audience

PRINCETON, N.J., Dec. 19, 2018 /PRNewswire/ -- ALC, a recognized leader in the data and identity products and services industry, has unveiled another breakthrough product. The ALC Health & Wellness digital audience is grounded in six years of clinical survey data, provided by millions of respondents. The audience enables marketers to reach consumers based on disease diagnoses, health/wellness lifestyle data, and prevention indicators – and it is HIPAA-compliant.

According to Michael Lombardi SVP of Sales, ALC Smart Data Solutions, “Healthcare spending represents 18% of GDP, but until now, marketers had limited access to high quality audience data. As of today, we’ve changed that.”

With more than 65 segments to choose from and hundreds of health-related attributes, marketers can target consumers based on major disease states, including heart disease, high cholesterol, diabetes, allergies, arthritis, lifestyle and prevention indicators – or create a custom segment that best suits their needs. ALC Health & Wellness is available across an array of display and mobile platforms, including DSPs, portals and DMPs.

Curated using a process developed and perfected by ALC, the audience leverages ALC’s highly successful, proprietary Real-World Data. This approach yields more efficacious data which is fact-based, location-centered, and then scaled using proprietary modeling.

The underlying data found in ALC Health & Wellness has already proven highly effective for pharmaceutical and insurance companies, healthcare professionals, nursing and long-term care services, and drug/retail stores with clinics.

About ALC

Founded in 1978, ALC has grown to become one of the industry’s leading privately-held direct and digital data marketing services providers. Headquartered in Princeton, New Jersey—and with offices across the United States —the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of marketing information.

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SOURCE ALC