People will do almost anything if they think it will help them cheat death. The futurist Ray Kurzweil has utterly transformed his lifestyle in a bid to live until 2050, by when he thinks technology will allow his consciousness to be uploaded into a computer, making him immortal. His anti-ageing regimen is based on established research that has identified ways to slow the process. Cutting your intake of calories and getting plenty of exercise both seem to help.
