PLEASANTON, Calif.--(BUSINESS WIRE)--Verticals onDemand, developers of the first SaaS customer relationship management (CRM) application for the life sciences industry, today announced it has changed its name to Veeva Systems™. Veeva, a variant of the Latin word viva which means “to live,” attests to the company’s singular commitment to the life sciences industry, and to fulfilling its mission of delivering all of the benefits of Software-as-a-Service (SaaS) to every facet of the global life sciences industry.
