The Grove Park Inn Resort & Spa Introduces Elixir for Economic Woes

PRNewswire -- The Grove Park Inn Resort & Spa is pleased to announce the launch of Grove's Magical Elixir 2.0 Campaign (www.GrovesMagicalElixir.com). The Resort has returned to its historic roots and developed a new viral marketing campaign and website celebrating Founder Edwin W. "EW" Grove's infamous elixirs and tonics that eased the daily challenges of the human body and spirit. The campaign uses this metaphor by highlighting the Resort's offerings as modern day "Elixirs" for various ailments, including woes associated with the current economic climate.