--(BUSINESS WIRE)--TargetRx
WHO: Mike Luby, President and CEO, TargetRx
Patrick Howie, Vice President of New Product Development, TargetRx
WHAT: Released on March 7, 2007, the TargetRx 2007 Sales Marketing Quality (SMQ) Analysis assesses the performance of 16 U.S. pharmaceutical sales forces that call on primary care physicians and 18 that call on specialists. The report benchmarks each company on the extent to which each sales force moves physicians to prescribe its product for appropriate patients. The result of more than seven years of research and development, the TargetRx 2007 SMQ Analysis offers a paradigm by which companies can measure, monitor and manage the critical components that drive effective sales and marketing that can result in improved market performance.
