Portfolio.com -- The scene inside the new W hotel is happily chaotic. It’s the grand opening of the 29th property in the 10-year-old hip and luxury offshoot of Starwood Hotels & Resorts. This one is in Hoboken, New Jersey, and the skyscrapers of Manhattan are just across the Hudson River. Hundreds of revelers are packed into the lobby and the restaurant for what’s billed as a 40s-theme party (even though disco from the 70s and early 80s is the music of choice). The booze is flowing, the hors’dourves don’t stop.
