One aspect of the multidimensional mess that is the Theranos story is the company’s leveraging of the Do-It-Yourself ethos to promote its product. Theranos provides consumers with a menu of over 200 low-cost diagnostic blood tests for any array of ailments and diseases.
Here’s the company’s founder, Elizabeth Holmes, at TEDMED in 2014, lacing her stem-winder of a presentation with the ideals of patient self-empowerment.
