Dietmar Hopp, the founder of German software giant SAP, has a new project on his agenda: biotechnology. With the help of two advisors, Hopp plans to rescue an industry that has fallen into irrelevance in Germany. “Weinheim? Oh, really?” Dietmar Hopp attempts to downplay the issue. It was pure coincidence, of no importance whatsoever, and it certainly had no hidden or symbolic meaning. He jumps up, walks to his computer and prints out a few documents -- clearly attempting to change the subject.