SANTA FE, N.M., June 26 /PRNewswire/ -- Qforma, an advanced analytics and predictive modeling company, today unveiled a state-of-the-art sales force size and structure solution that will provide pharmaceutical sales and marketing teams with more accurate universe valuations. iQFieldForce(TM) integrates numerous key variables including prescribing volume, adoption sequence, brand loyalty and managed market influences, and allows users to test their strategies for outcomes that identify the optimal sales force size and structure - all this, performed in a few clicks of a mouse.
"This solution allows our customers to integrate managed care contracting strategy, advanced marketing segmentation and sales force strategy to reveal ideal size and structure," said Kelly D. Myers, CEO of Qforma. "At a time when pharma companies are reducing their field forces and are compelled to do more with less, technologies that let us fully explore strategies are critical. This tool was designed to enable our users to take advantage of unexpected market changes and to make effective mid-course adjustments without disrupting their sales and marketing plans."
iQFieldForce(TM) incorporates the latest advances in modeling technologies. Through a proprietary rapid-answer Dashboard, pharmaceutical executives can input specific market insights and goals, and view the impact in terms of expected revenues and costs. iQFieldForce(TM) provides results nationally, regionally and by territory.
About Qforma
Qforma is an advanced analytics and predictive modeling company specializing in solutions for the health care industry. Qforma leverages the talents of physicists, mathematicians and programmers, and has developed a unique approach to quantifying large data flows with the purpose of eliminating the inefficiencies of traditional sales and marketing techniques.
Qforma is headquartered in Santa Fe, NM, with offices in Boston, MA; Bucks County, PA; and Princeton, NJ. More information is located at http://www.Qforma.com.
CONTACT: Lisa Haley of Qforma, +1-505-603-7596, lhaley@qforma.com; or Jeff
Hoyak of MCS Public Relations for Qforma, 1-800-477-9626, jeffh@mcspr.com
Web site: http://www.Qforma.com/