Growing population and prevalent unhealthy eating habits have driven nutrigenomics testing market trends substantially over the past few years.
Growing population and prevalent unhealthy eating habits have driven nutrigenomics testing market trends substantially over the past few years. Awareness regarding individual nutritional needs and responses to diet are changing the patterns of nutritional care and creating new possibilities healthcare and food sectors.
Personalized nutrition has emerged as a new and promising therapeutic modality for various medical practitioners who have started offering personalized dietary counseling based on genetic testing, which will provide considerable impetus to nutrigenomics testing market outlook.
Rising prevalence of chronic diseases to influence nutrigenomics testing market
- is a science that studies the relationship between nutrition, human genome, and health. Over the past decade, rapid advancements in omic technologies such as proteomics, genomics, and metabolomics are combining with advanced bioformatics to be broadly used foridentifying diseases based on protein pathways. Today, the findings of nutrigenomics have been used to some extent to treat diseases with a diet component like diabetes, cancer, and obesity, significantly bolstering nutrigenomics testing market size.
For instance, Nutrigenomix, a worldwide leader in genetic testing for personalized nutrition, had announced in July 2019the introduction of a detailed dietary analysis and validated online nutrition assessment tool as part of its genetic testing service for healthcare experts and their clients. With this agreement, Nutrigenomix became the first and foremost testing company globally to provide a comprehensive assessment tool to supplement several of its current products and services. Similar novel innovations in the field of nutrigenomics diet testing have undeniably impelled the expansion of nutrigenomics testing market share.
Role of pharmaceutical companies and other online platforms to increase nutrigenomics testing industry share:
Various hospitals, clinics, and other online platforms have started giving dietary advice and offering personalized testing services and education, so that a patient can know better about his genetic propensity for diet, food reactions, metabolic health factors, and nutritional needs. Prominent reports state that the online platforms distribution channel in nutrigenomics testing industry is expected to witness nearly 15.5% growth throughout the analysis timeframe.
Several medical companies are offering deep discounts and cashback to attract customers for online purchase which would be one of the prominent factors to augment the segmental growth. Clinics and hospitals could remain as an important channel to access required medical testing and diagnostic services.
In January 2019, Metagenics, a health science company had announced the commencement of the Personalized Lifestyle Medicine Center (PLMC), a patient clinic and clinical research laboratory at Washington. With certain chronic diseases related to aging and lifestyle on the rise, various medical experts are identifying the value of a personalized lifestyle medicine approach for enhancing health measures through appropriate nutritional supplementation, diet, and other vital programs.
Growing demand of nutritional genomics testing in North America to drive the industry outlook
Based on the regional trends, North America nutrigenomics testing market size is projected to experience more than 12% CAGR over the forecast period. Technological advances in the region have driven down the costs and enhanced the availability and reliability of nutritional genomics testing. Growing prevalence of chronic diseases in North America educates and encourages people to adopt a healthier lifestyle and reinforce the nutrigenomics testing demand in the region.
Patients are extensively seeking nutrigenomic testing and advice from various sources and web-based companies are placing genetic information on their portal so that it is easily circulated among patients. Practitioners with knowledge of nutrigenomics are also putting their information online so that customers can take advantage effortlessly and be aware of accurate information.
Government agencies have also started educational sessions and training so that patients can get to know about interpreting their accurate test results. Such initiatives will provide long-term results to consumers, fostering nutrigenomics testing market outlook over the coming years.
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Rising collaborations between key industry players to augment industry size
Prominent industry players are involved in strategic alliances, mergers and acquisitions to augment product offerings and expand their presence in the market. Global nutrigenomics industry has witnessed tremendous investments in research programs aimed at enhancing the efficacy of products and services. Various experts from academia and industry are scheduling programs, trials and sessions to work toward solutions that can vastly benefit the health of the public.
In September 2018, Standard Process, a healthcare company had announced a partnership with Pathway to help patients as well as physicians with personal wellness and healthcare. These OME FIT and SkinFIT tests offer personalized, evidence-based, product recommendations, and actionable information based on the genetic results of patients which helps them to plan their diet, usual activities, habits, and lifestyle to maintain better quality of life.
Many pharmaceutical companies are empowering people to keep track of their health and health information through genetic insights. Several key players offering personalized wellness plans include Interleukin Genetics, GX Sciences, Pathway Genomics, Sanger Genomics, Nutrigenomix, cura integrative medicine and NutraGene, among others. As per a research report compiled by Global Market Insights, Inc., nutrigenomics testing market size is expected to exceed USD 800 million by 2025.
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