North America Automated Breast Ultrasound Systems Market: 4 key trends fostering the industry outlook through 2024

The automated breast ultrasound systems market in North America is slated to witness considerable revenue growth over the coming years due to rising incidence of breast cancer across Canada & the U.S. According to Canadian Cancer Society, in the year 2016, nearly 130.1 breast cancer cases per 100,000 women were identified within Canada.

The automated breast ultrasound systems market in North America is slated to witness considerable revenue growth over the coming years due to rising incidence of breast cancer across Canada & the U.S. According to Canadian Cancer Society, in the year 2016, nearly 130.1 breast cancer cases per 100,000 women were identified within Canada. This escalating case count will drive the demand for advanced breast imaging technologies, enabling effectual treatment to cater to the surging burden of breast cancer.

Favorable government initiatives to educate the women population regarding the importance of breast cancer screening will encourage the North America ABUS industry growth over the coming years. In fact, numerous campaigns and events are being undertaken by various foundations in Canada and the U.S. including Canadian Cancer Society, National Breast Cancer Foundation, and Susan Komen foundation. Consequently, the demand for automated breast ultrasound systems is on a rise owing to technological advancements leading to effectual screening of breast cancer among women having dense breast tissues.

Below are some of the key trends that are likely to influence North America ABUS industry growth:

Growing preference for automated breast ultrasound system

Based on product segment, the overall industry is bifurcated into Automated Breast Ultrasound System, and Automated Breast Volume Scanner. In 2017, the Automated breast ultrasound system product segment gained the highest industry share of about 63.8% and is estimated to follow similar growth over the coming time period.

This anticipated growth is ascribed to high reproducibility of image acquisition. The product produces 3D breast images in less time and has improved sensitivity over mammography systems. These benefits will thus boost the segment growth over the forecast time period.

Strong presence of diagnostic imaging centers in America

In terms of end-use, in 2017, the diagnostic imaging centers segment accounted for a valuation of approximately $66.0 million and is estimated to follow a substantial growth path over the coming years. High presence of famous diagnostic imaging centers across the U.S. offering top-quality care to patients will further contribute towards segmental growth over the coming time period.

Noting an example, PINK Breast Cancer has completed around 100,000 examinations and has also adopted newest digital equipment to provide effective treatment to patients across the country. These factors will therefore drive the overall market size over the coming time period.

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Favorable government initiatives in the U.S.

On the geographical front, in 2017, automated breast ultrasound systems market in the U.S. contributed to largest revenue share of around $140.5 million and is estimated to follow a lucrative trend over the coming time period. Breast cancer is known to be the second most prevalent form of cancer in women across the region.

Regional government is undertaking various initiatives to enhance the effective screening as well as diagnosis of breast cancer in women throughout the U.S., providing favorable growth opportunities to the market. Availability of reimbursement codes will further surge ABUS industry demand. Moreover, advancements in technology in ABUS will also result in substantial market growth in the country over the forthcoming time period.

Rising awareness regarding breast cancer in Canada

Canada automated breast ultrasound systems market will grow at a strong CAGR of more than 26.0% over the forecast time period. Growing prevalence of breast cancer coupled with supportive government initiatives like Canadian Breast Cancer Initiative will increase awareness levels among consumers. This will further lead to increase in adoption of ABUS in Canada.

SonoCine Inc., GE Healthcare, Siemens AG, Koninklijke Philips N.V., and Hitachi Ltd. among many others are some of the key players operating in the North America ABUS. Prominent market players are adopting novel product introduction & collaborations to gain substantial profits in the market.

Citing an instance, in March 2015, iVu Imaging Corporation and Hitachi Aloka Medical, reportedly signed an agreement to distribute SOFIA Automated Whole Breast Ultrasound Scanner of iVu across the world. This organic strategy would aid the firm to expand its business on a global level.

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