FORT WASHINGTON, Pa., May 15 /PRNewswire/ -- The makers of Children’s TYLENOL(R) (acetaminophen) today announced that they have developed an innovative product that allows parents to customize the flavor of their child’s medicine to match their taste preference. Children’s TYLENOL(R) with Flavor Creator addresses the common problem parents have in getting their children to take the medicine they need. The results of a recent Harris Interactive(R) survey conducted on behalf of McNeil-PPC, Inc. of more than 1,000 U.S. parents, indicate that approximately two-thirds (66 percent) have experienced difficulty getting their children to take liquid suspension medication, and 62 percent noted that the taste of certain medicines is their children’s primary complaint.
“There are clear instructions that educate parents about the appropriate dose of medicine to administer to their child, but when children are resisting because of the taste, administering that appropriate dose can be a problem,” said Dr. Tanya Remer Altmann, pediatrician and clinical instructor at the Mattel Children’s Hospital at UCLA. “This product helps parents get their children to take the medicine they need to feel better.”
With four flavor combinations to choose from, Children’s TYLENOL(R) with Flavor Creator makes administering medicine for fever and pain easier for parents. Each pack of Children’s TYLENOL(R) with Flavor Creator contains one bottle of Children’s TYLENOL(R) Liquid Suspension Cherry Blast flavor and twenty sugar-free packets of four different flavors: bubblegum (8), chocolate (4), apple (4) and strawberry (4). Kids pick the flavor combination they want. Parents simply pour the appropriate amount of medicine into the dosing cup and add the crystals to create the flavor that meets their child’s taste. For children, the most important part of the medicating process becomes selecting the flavor. For the parents, the most important part remains the same: making sure that their child gets the medicine they need. This means reading the instructions carefully and calculating the correct dose based on their child’s weight or age.
“Each one of my children is different; they all have their own likes and dislikes. It’s very challenging for me to get them to take medicine when they don’t like the taste. Struggling with them over taking medicine when they are sick can be upsetting to all of us, so I am always looking for ways to make giving them their medicine less stressful,” said Maureen Lipscomb, mother of seven-year-old quadruplets. “Allowing them to have a say in what the flavor of their medication will be makes medicine time less challenging because they are less likely to resist taking their medicine when they need it most.”
Children’s TYLENOL(R) with Flavor Creator utilizes responsible, child- resistant packaging, and Children’s TYLENOL(R) with Flavor Creator flavor crystals contain no active ingredients. As always, medication should be kept out of reach of children.
To learn more about Children’s TYLENOL(R) with Flavor Creator, or to view an online demonstration of the product, visit http://www.FlavorCreator.com.
About Children’s TYLENOL(R) (acetaminophen) with Flavor Creator
Children’s TYLENOL(R) with Flavor Creator, which contains the active ingredient acetaminophen, temporarily relieves minor aches and pains (due to the common cold and flu, headaches, sore throat and toothache) and fever. Children’s TYLENOL(R) with Flavor Creator should only be used for children 2 to 11 years of age. For children under the age of 2, consult a doctor. The use of flavor crystals in combination with a doctor-recommended dose less than one teaspoon is not recommended. Children’s TYLENOL(R) remains the #1 recommended brand of pain reliever by pediatricians.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNeil-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL(R) acetaminophen products, the leading pain reliever brand in the adult and pediatric categories. The TYLENOL(R) product line consists of hundreds of products across a variety of pain categories including: osteoarthritis, sleep and upper respiratory. Other McNeil Consumer Healthcare brands include IMODIUM(R) A-D anti-diarrheal, which is marketed in more than 60 countries, ST. JOSEPH(R) Adult Regimen Aspirin and MOTRIN(R) IB.
Methodology
Harris Interactive fielded an online survey on behalf of McNeil Consumer Healthcare Division of McNeil-PPC, Inc. between February 23 and 27, 2006 among a nationwide sample of 2,460 U.S. adults aged 18 and older, of whom 1,230 are parents or legal guardians of children aged 2 years and older. The data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. In theory, with probability samples of this size, one can say with 95 percent certainty that the parent results have a sampling error of plus or minus four percentage points of what they would be if the entire population of U.S. adult parents or legal guardians of any children aged two years and older had been polled with complete accuracy. This online sample is not a probability sample.
About Harris Interactive(R)
Harris Interactive Inc. (http://www.harrisinteractive.com), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll(R) and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.
Harris Interactive serves clients worldwide through its United States, Europe (http://www.harrisinteractive.com/europe) and Asia offices, its wholly owned subsidiary Novatris in Paris, France (http://www.novatris.com), and through an independent global network of affiliate market research companies.
McNeil Consumer Healthcare
CONTACT: Bill Pearse of McNeil Consumer Healthcare, +1-215-273-8744, orbpearse@mccus.jnj.com
