In two minutes, Summer Rogers said it all. The founder and CEO of San Diego-based nPruv said she founded the Web-based health IT startup to help match chronically ill patients with clinical trials of new drug candidates. As she put it, “We are a Match.com for clinical trials.” Rogers said 80 percent of clinical trials are delayed because they can’t recruit enough qualified patients, and pharmaceutical companies alone pay $8.6 billion a year to fund patient trials. Drug companies are willing to pay to close their enrollment gap, and nPruv uses a lead generation revenue model to meet that need. Patients sign up for free.
