The University of Illinois lends its name to an ad apparently backed by robot-assisted surgical systems maker Intuitive Surgical, raising questions about the ethics of industry-hospital relationships. Questions about an ad featuring Intuitive Surgical’s (NSDQ:ISRG) da Vinci robot-assisted surgical system have gotten the University of Illinois’ medical center into hot water. The University of Illinois lent its branding and some of its doctors to an ad that ran in the New York Times Magazine, proclaiming “We believe in da Vinci surgery because our patients benefit.”
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