LITTLE FALLS, N.J., Sept. 15 /PRNewswire/ -- MedPage Today announces the launch of Fingertip Formulary Online (http://www.MedPageToday.com/FF), a unique, integrated all-payer formulary tool that simplifies the practice of medicine for physicians. Fingertip Formulary includes comprehensive formulary information for virtually all U.S. health plans in an intuitive, simple-to-use format. MedPage Today reaches an estimated 320,000 U.S. physicians and several million Expert Patients(TM).
Fingertip Formulary addresses a crucial need among doctors. Physicians benefit from fewer disruptive phone calls and faxes from managed care organizations seeking to switch patients from non-formulary drugs to formulary products. Fifty-five percent of MedPage Today physicians state that the amount of staff time currently required to manage formulary calls and faxes is a major problem. The need for real-time access to simple, but complete, formulary information will become even more imperative with the upcoming launch of Medicare Part D plans.
“Fingertip Formulary is a win-win-win situation. Patients pay a lower payment; healthcare insurers can reduce costs; and my staff and I are able to spend more time with patients instead of fielding an almost constant barrage of pharmacy and insurance phone calls,” said Mitchell J. Spirt, M.D., Chief of Gastroenterology at Century City Doctors Hospital and Assistant Clinical Professor of Medicine at UCLA.
The need for simple access for formulary information is just as important for patients. Because co-pays for non-formulary drugs have increased markedly, commonly to $35 or $50 per prescription, patients are highly motivated to use formulary products. In fact, in a recent survey of MedPage Today physicians, 59% reported that patients’ reluctance to fill prescriptions due to higher co- pays for non-formulary drugs was a “very significant” or “significant” problem.
About MedPage Today
MedPage Today (http://www.MedPageToday.com) is a leading provider of real- time, in-depth medical news for physicians and other medical professionals. MedPage Today offers medical professionals the opportunity to receive CME or CE credit as part of the news service. Approximately 320,000 U.S. physicians use MedPage Today, and more than 100,000 CME/CE certificates have been issued for online educational activities. At MedPage Today, we’re “PUTTING BREAKING NEWS INTO PRACTICE(TM).”
About Fingertip Formulary
Fingertip Formulary(TM) (http://www.FingertipFormulary.com) offers integrated formulary information covering virtually all health plans in the United States. Fingertip Formulary is available online and in print and offers pharmaceutical manufacturers the opportunity for exclusive sponsorships. Fingertip Formulary Analytics offers managed care and marketing executives a unique tool to develop more targeted marketing campaigns.
MedPage Today
CONTACT: Paul Greenberg, MD, President of MedPage Today, +1-973-890-0985x133, PR@MedPageToday.com
