Cold Stone Creamery Drives Double-Digit Sales Increase Following Cupcake Launch

BUSINESS WIRE --Today Cold Stone Creamery announced a double digit sales increase following the successful launch of its new product innovation, ice cream cupcakes in February. In the short time since the launch, Cold Stone Creamery has sold 1.75 million cupcakes nation-wide. The new cupcakes were promoted at an introductory price in order to appeal to today’s value-conscious consumer.