BEDMINSTER, N.J.--(BUSINESS WIRE)--Cegedim Dendrite, the market leader in Pharmaceutical Customer Relationship Management (CRM) solutions, today announced the results of its seventh annual U.S. pharmaceutical direct-to-consumer (DTC) marketing survey. According to the study, relationship marketing, loyalty (co-pay) cards and web-based marketing programs are growing in popularity although the majority of respondents anticipate DTC spending cuts in 2009.
