blue maumau -- Burger King officially waved the white flag in defeat over its latest Iron Man 2 marketing initiative after franchisees voted it down, according to undisclosed sources. The promotion was seen by franchise owners as a ploy to induce them into a bigger commitment, one giving the franchisor more control of the network’s soft drink operating fund. A company memorandum sent out on June 2 to all U.S. franchisees declared that, regrettably, its Iron Man 2 marketing initiative did not received the the “necessary level of support in its totality” and it is now closed.
