Boston Startup 22nd Century Group, Inc. Secures $6 Million For Heart Monitoring Bracelet

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Whoop Inc. secures $6 million in equity financing in support of its sensor-embedded bracelet for continuous heart rate monitoring.

Boston-based fitness startup Whoop Inc. raised a stealthy $6 million this month from 14 unnamed investors, an SEC filing shows.

Whoop has revealed few details about its business since spinning out of Harvard’s Innovation Lab in 2012, back when the company was called Bobo Analytics. The company said at the time that it was working a sensor-laden wristband that could continuously monitor heart rate and movement, hoping for present an alternative to the standard chest-strap monitors in use today.

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