Cambridge, UK and DEN HAAG, The Netherlands, 10 June 2014 – Biochrom Ltd, a manufacturer of quality scientific instruments, and Gilson (Gilson International B.V/Gilson UK) , a leader in fluidics, purification and sample management, announced today an agreement to co-market and distribute in Europe products for automation of ELISAs and other absorbance assays. The partnership combines the strength of the EZ Read range of microplate readers from Biochrom, with Gilson’s innovative line of liquid handling systems. Used together the flexible offering enables scientists to easily automate their absorbance assays including ELISA, total protein and cell viability.
Biochrom created the EZ Read microplate reader range by matching its expertise in absorbance measurement with requests from scientists and technicians to make their experimental workflow easier and more effective. Gilson has incorporated its vast knowledge of liquid transfer techniques into a wide range of automated liquid handlers.
Tristana von Will, Global Product Marketing Manager at Biochrom, commented: “Gilson is a leader in liquid handling systems and we are delighted to be combining the heritage and expertise of both companies to co-sell our product ranges. Researchers and technicians will be very familiar with both the Biochrom and Gilson brands, but together we can further streamline experimental workflows for our customers.”
Ronan Herry, European Marketing Director at Gilson International BV, stated:” The Biochrom range of EZ Read Microplate readers fits very well with our range of liquid handling products, either for those customers who require manual or electronic multichannel pipettes from the PIPETMAN range or for those customers that would like to automate their lab work flows. The Gilson PIPETMAX comes at a size and price that is accessible to any lab and takes away the stress and strain of manual pipetting for ELISA and Bradford type assays while improving reproducibility. Adding the Biochrom range now enables Gilson to offer a complete applications solution for our customers”.
Please visit http://ezread.biochrom.co.uk/ and http://www.gilson.com/ for more details.
For high-resolution photos please contact sarah.jeffery@zymecommunications.com
About Biochrom Ltd
Biochrom has over 40 years’ experience of making quality scientific instruments for a wide range of applications in the life-science, clinical, and analytical markets. The Company’s product range includes:
• Biochrom Libra High performance analytical spectrophotometers
• Biochrom WPA Life Science spectrophotometers and colorimeters
• Biochrom microplate instrumentation
• Biochrom Amino Acid Analyzers
Biochrom Ltd has been manufacturing quality instruments for high profile customers for decades. Biochrom instruments are designed and manufactured in Cambridge UK for use by scientists and technicians world-wide through our comprehensive distribution network.
For more information about the complete product portfolio, visit http://www.biochrom.co.uk/
About Gilson
Gilson, a leader in fluidics, purification and sample management, manufactures instrumentation and software that enables our customers to safely purify and accurately manipulate their valuable samples. Our current generation of automated liquid handling products, from Prep HPLC, SPE and GPC Clean-up to our manual liquid handling products including the world’s first adjustable volume pipette, PIPETMAN, have been built upon our knowledge gained from manufacturing reliable equipment for over 50 years.
Contacts
Media Enquiries
Sarah Jeffery
Zyme Communications Ltd
Tel: +44 (0) 7771 730919
Email: sarah.jeffery@zymecommunications.com
Biochrom
Tristana von Will
Global Product Marketing Manager
Biochrom Ltd
Tel: +44 (0)1223 427 813
Email: tristana.von.will@biochrom.co.uk
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