Sunrise To Present At The Smith Barney Citigroup 2005 Healthcare Conference

MCLEAN, Va., March 28 /PRNewswire-FirstCall/ -- Sunrise Senior Living, Inc. , today announced that Paul Klaassen, chairman and CEO of Sunrise, will present at the Smith Barney Citigroup 2005 Healthcare Conference in Washington, DC at 4:30 p.m. Eastern Time on Tuesday, March 29, 2005. During his presentation, Mr. Klaassen will discuss the senior living services industry and the momentum Sunrise has within its market.

Sunrise will web cast the presentation live on the Investor Relations section of Sunrise’s Web site (http://www.sunriseseniorliving.com/). A replay of the web cast will be available on the Web site through April 8, 2005.

Sunrise Senior Living is the nation’s largest provider of senior living services. The McLean, Va.-based Company employs more than 35,000 people. As of December 31, 2004, Sunrise operated 380 communities in the United States, Canada, Germany and the United Kingdom with a combined capacity for approximately 43,100 residents. Sunrise also had 33 communities under construction in these countries with a combined capacity for approximately 3,000 residents. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer’s and other forms of memory loss, as well as home care, nursing and rehabilitative care. Sunrise’s senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise please visit http://www.sunriseseniorliving.com/.

Certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Sunrise believes the expectations reflected in such forward- looking statements are based on reasonable assumptions, there can be no assurances that its expectations will be realized. Sunrise’s actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including, but not limited to, our ability to successfully complete The Fountains transaction and integrate it into our operations, development and construction risks, acquisition risks, licensing risks, business conditions, competition, changes in interest rates, our ability to manage our expenses, market factors that could affect the value of our properties, the risks of downturns in general economic conditions, satisfaction of closing conditions and availability of financing for development and acquisitions. These and other risks are detailed in the Company’s annual report on Form 10-K filed with the Securities and Exchange Commission. The Company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.

Sunrise Senior Living, Inc.

CONTACT: Dave Spille, Vice President, Investor Relations and CapitalMarkets of Sunrise Senior Living, Inc., +1-703-273-7500