ISELIN, N.J.--(BUSINESS WIRE)--Pharmaceutical Executive magazine has announced the theme for this year’s Marketing and Sales Summit (PEMSS), targeting the critical issues and changes impacting the pharmaceutical industry in the current ‘sink or swim’ market of stagnant drug pipelines. PEMSS (www.pharmexecsummit.com) will take place from November 4-6, 2007 at the Pennsylvania Convention Center in Philadelphia, and will consist of two separate tracks – one for sales and one for marketing – preparing attendees to face impending budget cuts and other industry-wide challenges.
