BOTHELL, Wash., July 28 /PRNewswire/ -- MedManage Systems, Inc., a leading provider of online prescription drug-sampling solutions, today announced it has partnered with Aptilon Health, a leader in delivery of self-service and live e-marketing solutions for the healthcare industry.
Through the Aptilon ReachNet(TM) -- a network of affiliated health Web sites, publishers and databases which provide access to targeted U.S. prescribers -- MedManage will offer an innovative sampling service powered by eMedSample(R), the company’s patent-pending online drug-sampling platform.
“Aptilon’s commitment to helping its pharmaceutical clients build their online channel makes them an ideal partner for us,” said Cecil Kost, President, CEO, MedManage Systems. “By integrating our sampling service offerings with Aptilon’s e-Marketing Suite and ReachNet(TM), Aptilon and MedManage are poised to help pharmaceutical companies extend the reach and frequency of sample coverage and build stronger ties with physicians.”
As part of the agreement MedManage’s online drug-sampling platform, eMedSample, will be an integral part of Aptilon-led online marketing campaigns, including live key opinion leader and rep-assisted live eDetailing and on-demand virtual eDetailing sessions. Delivered via the Aptilon Health ReachNet(TM) or via the pharmaceutical or biotech companies’ own online channels, Aptilon’s e-Marketing solutions enable health professionals to experience personalized and engaging interactive presentations, events and services online. MedManage’s intelligent online sampling provides pharmaceutical companies with personalized programs that reach targeted physicians or groups of physicians with the exact sample format, quantity and ordering frequency desired by the pharma marketer. Expanding a marketer’s coverage with Aptilon’s e-Marketing Suite and MedManage System’s sampling tools provides a “virtual sales force” complementing traditional sales force initiatives.
“The pharmaceutical industry is increasingly advancing from providing health professionals with Web-based information to complementing information with transaction-related services,” said Denis Martineau, President, CEO, Aptilon Health. “Our partnership with MedManage will drive real value to pharma by enabling services that truly strengthen online relationships with physicians and increase prescription volume.”
About MedManage Systems
MedManage Systems offers the most comprehensive prescription drug-sampling solutions for the pharmaceutical industry. Designed to augment field sales efforts, MedManage’s OmniSample(SM) Solution includes the eMedSample online drug-sampling platform, alternative drug-sampling systems, physician targeting and recruitment services and marketing informatics.
MedManage’s solutions allow pharmaceutical companies to achieve broader, deeper and faster market penetration and provide a comprehensive sampling system through all stages of the product life cycle. Working closely with leading physician access partners and sample fulfillment organizations, MedManage ensures a fully integrated sampling solution. The company’s corporate headquarters are located outside Seattle, WA, with regional offices in New York, Chicago and Research Triangle Park, NC. Additional information on MedManage can be found at http://www.medmanagesystems.com/.
About Aptilon Health
Aptilon is a leading provider of e-Marketing solutions specifically designed to meet the unique needs of today’s rapidly evolving pharmaceutical and biotech industries. Through the Aptilon Health ReachNet(TM) -- a network of affiliated, popular health Web sites, databases and publishers -- Aptilon provides marketers within pharmaceutical and biotech companies with comprehensive and fast reach to health professionals for marketing, market research and rep-assisted online sales campaigns.
The Aptilon e-Marketing Suite delivers targeted and personalized eDetailing, rep-assisted live eDetailing and key opinion leader sessions on behalf of pharmaceutical and biotech marketers that are essential to further enhancing their relationships with healthcare professionals.
MedManage Contact: Aptilon Health Contact: Lisa Black, (781) 631-6377 Mark Benthin, (514) 844-8866 LMBPR Aptilon lblack@lmbpr.commbenthin@aptilon.com
MedManage Systems, Inc.
CONTACT: Lisa Black of LMBPR for MedManage, +1-781-631-6377,lblack@lmbpr.com; or Mark Benthin of Aptilon, +1-514-844-8866,mbenthin@aptilon.com
Web site: http://www.medmanagesystems.com/
