Marketwire Named Official Newswire of ExL Pharma’s 6th PR & Communications Summit

NEW YORK, NY--(Marketwire - May 20, 2010) - Marketwire and ExL Pharma are proud to announce their partnership for the 6th Annual Public Relations and Communications Summit, taking place at the Pfizer World Headquarters in Manhattan on July 26-27, 2010. For the second year in a row, Marketwire is the official newswire of this leading meeting for communications professionals in pharmaceutical, biotechnology and medical device companies.

Featuring more than forty-five speakers from top industry companies, this event will provide comprehensive presentations, panel discussions and opportunities for dialogue around issues that are most relevant to product, corporate and organizational communicators. Attendance is limited to 200 attendees due to space limitations, so anyone interested in joining us is encouraged to register now.

For full event details, please visit www.exlpharma.com/6thPR.

ExL Pharma’s Lindsay Slater, conference director of the event says, “We are receiving an overwhelming response to this event. With the outstanding caliber of speakers and companies represented, seats are going fast. Industry communicators are eager to hear from so many VPs from leading pharmaceutical companies and are especially looking forward to the FDA presentation. We are looking forward to an extremely productive and interactive meeting.”

This event will provide concrete strategies for a range of topics relevant to PR professionals, including strategies for enhancing employee engagement, utilizing social media to activate consumers, and integrating product and franchise communications.

Now in its sixth year, the PR and Communications Summit has earned tremendous accolades from past attendees:

“This conference was excellent. Top notch speakers and terrific networking opportunities with industry colleagues” - PR Director, SANOFI PASTEUR

“Great overview of what is current and relevant to US Pharma and biotech and excellent speaking faculty” - Vice President, Global Communications, SERONO

Highlighted sessions include:

KEYNOTE WELCOMING ADDRESS
Exploring the Central Role of PR in Establishing Consistency of Message, Alignment of Corporate Goals, and Long Term Industry Sustainability
Dr. Freda C. Lewis-Hall, Chief Medical Officer, PFIZER

FDA KEYNOTE ADDRESS
Julie Zawisza, Director, Office of Training and Communication, FDA, CDER

INTEGRATING PRODUCT AND FRANCHISE COMMUNICATIONS
Striking the Right Balance Between Advancing the Product and Advancing the Reputation of the Franchise and Company

Moderator
Steve Lampert, Executive Director, Brand Communications,

ASTRAZENECA

Panelists
Andrea Rothschild, Senior Vice President and Co-Director Healthcare,

HILL & KNOWLTON

Cathy Cantone, Director, Public/Advocacy Relations,

SCHERING-PLOUGH

Susan Watkins, Director, Public Relations, SANOFI PASTEUR

SOCIAL MEDIA PANEL
Twitter, Facebook, YouTube, Oh My! Overcoming Fear Surrounding Social Media and Adopting a Web 2.0 Strategy to Enhance Communication with Key Audiences

Panelists
Mike McDougall, APR, VP, Corporate Communications and Public Affairs,

BAUSCH & LOMB

Clinton Riley, Director of Editorial Services,

MERCK

Tim Hunt, Vice President, Public Affairs,

BIOGEN IDEC

Debjani Deb, Co-Founder and Managing Partner, EMPOWER RESEARCH

About ExL Events - www.exlpharma.com
ExL Pharma, a division of ExL Events, Inc., is an emerging international leader in developing innovative, educational events that serve the healthcare community and allied professionals. Behind our diverse conference portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality conference events designed to exceed the dynamic informational needs of the healthcare community.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire’s customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients’ news to the world’s media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK’s Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group’s investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

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