DURHAM, N.C., April 12 /PRNewswire/ -- The Health Insurance Portability and Accountability Act (HIPAA) is nearly one year old, and the pharmaceutical industry has felt its impact. Some companies estimate a 25% drop in physician access for sales reps.
HIPAA’s guidelines affect nearly all of those involved in healthcare, regardless of their service or level of involvement. Pharmaceutical sales representatives are a part of this large, growing group, with their own challenges embedded in the guidelines, according to the report, “Pharmaceutical Sales Management: Conquering the New Marketplace,” a study from business intelligence firm, Cutting Edge Information available at http://www.pharmasalesmanagement.com/ .
Because they fear violating part of HIPAA, many physicians have become cautious when dealings with sales reps. Nurses, nurse practitioners and receptionists have increased their guard and repeatedly attempt to reduce reps’ access to physicians.
Jon Hess, lead analyst for the report, said that there are a few things reps can do to get around the fears that HIPAA has instilled. “Reps must educate physicians on the specifics of HIPAA compliance and develop ways to detail physicians in offices that remain hesitant to allow reps access,” Hess said.
Cutting Edge Information will release more study findings later today. Please check your news feeds to find out more information about this report.
For more information on this 159-page report or to learn about other research being conducted by Cutting Edge Information, contact Jan Blanchette at jan_blanchette@cuttingedgeinfo.com, or 919-433-0218. For media inquiries, call Tricia McGovern at 919-433-0217 or tricia_mcgovern@cuttingedgeinfo.com.
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CONTACT: Jan Blanchette, +1-919-433-0218, orjan_blanchette@cuttingedgeinfo.com, or Media, Tricia McGovern,+1-919-433-0217, or tricia_mcgovern@cuttingedgeinfo.com, both of Cutting EdgeInformation
