PLEASANTON, Calif.--(BUSINESS WIRE)--Veeva Systems’ industry-leading Veeva CRM and Group DCA’s popular digital detailing platform combine to deliver a new multichannel selling solution with a single, integrated view of the customer. The new integration enables seamless synchronization of insights gained from all interactions with the customer – from traditional channels such as one-on-one details to the latest interactive channels including self-directed, online educational details – all accessible within Veeva CRM. The result is better coordination across channel and, as research suggests, improved sales performance versus personal promotion alone.
