BETHESDA, Md., Oct. 25 /PRNewswire/ -- FLAVORx, the world’s number one medicine flavoring system used by pharmacists to safely add flavors to liquid medicines to improve taste and compliance, is expanding into Canada. The company announced today a partnership with The Jean Coutu Group (PJC) Inc, Canada’s second largest drugstore chain.
FLAVORx continues to be the only formulary system used by pharmacists worldwide to safely add flavorings to liquid medications to improve taste and increase compliance. The drugstores affiliated with The Jean Coutu Group in Quebec, New Brunswick and Ontario plan on offering FLAVORx as of November 1, 2004.
The FLAVORx objective is to create a more palatable flavor without making medication taste like candy. Forty-two flavor options are available to choose from, including grape, orange cream, raspberry, banana and bubble gum for only a few dollars. The flavoring does not alter the efficacy or stability of the medication. Research shows that patients will more likely consume the entire dose when using FLAVORx, aiding in a quicker recovery period.
“We’re delighted to expand FLAVORx in Canada and make the medicine flavoring system available to the Jean Coutu drugstores’ customers,” says Kenneth Kramm, president and founder of FLAVORx. “FLAVORx can significantly aid in the intake of medicine, therefore creating a highly useful service for children as well as adults. By expanding the FLAVORx system in the Jean Coutu pharmacies, we’re hoping to give customers an option that will change the way they take their medicine.”
“Our customers’ health has always been our primary concern,” explained Richard Mayrand, vice president, pharmacy and public affairs for the Jean Coutu Group. “Making the FLAVORx system available to them reflects our organization’s commitment to be attentive to our customers’ needs and help them live healthier lives.”
FLAVORx, headquartered in Bethesda, Maryland, USA, is currently located in nearly 21,000 pharmacy locations, including many major hospital pharmacies. Other U.S. chain pharmacies that offer FLAVORx include Rite-Aid, CVS/pharmacy, Albertson’s, Target, Kroger, Giant, Giant Eagle, Longs, Kmart, Winn Dixie, Safeway, USA Drugs, Kinney Drugs, Meijer, Spartan Stores, & Happy Harrys, Sav- on, & Osco.
FLAVORx
CONTACT: Matt Hagan, +1-202-775-0200, for FLAVORx