SHREWSBURY, N.J. & LAKE FOREST, Calif.--(BUSINESS WIRE)--Pharmaceutical marketers are looking for the best marketing mix to reach physicians while under the pressure of slower pipelines, expiring patents, leaner sales forces and diminishing physician accessibility. To meet a critical market need for a multichannel marketing (MCM) agency that delivers a full suite of services, specialty direct marketing agency D&R Communications acquired ePromotion provider LATHIAN Systems, Inc., creating a new entity, D&R LATHIAN.
