AMR Research Announces Final Agenda for Sold-Out Supply Chain Executive Conference

2009 Supply Chain Top 25 to Be Announced at Event

BOSTON, May 18 /PRNewswire/ -- AMR Research, the leading research firm focused on the global supply chain and its supporting technologies, today announced the final agenda for its sold-out Supply Chain Executive Conference, to be held at The Phoenician Resort in Scottsdale, Arizona, May 27-29, 2009. The event includes a keynote address from Michael Eisner, CEO of Walt Disney Companies from 1984-2005, and the release of the fifth annual AMR Research Supply Chain Top 25.

"The fact that this conference is sold out highlights the importance of the supply chain discipline in any economy," said Tony Friscia, president and CEO of AMR Research. "We are excited to bring Fortune 500 executives together to discuss how they can drive consumer, business, and financial value by moving past low-cost manufacturing and delivery to provide an enriched customer experience that creates stronger brand loyalty."

This year's conference, themed "Captains of the Content Economy," will not only address how companies are struggling to understand and mitigate risks across their extended supply chains, but also how they can build, monetize, and protect their intellectual property. Presentations and sessions will discuss how intangible assets like brands, design concepts, and even science can radically change the way business needs to work with the global supply chain.

Executives scheduled to present at the conference include:

For more information about the conference, please visit: http://www.amrresearch.com/Events/Conferences/SupplyChainExec2009/default.aspx.

About AMR Research:

Research and Advice that Matter: AMR Research is the No. 1 research firm focused on the intersection of business processes with value chain and enterprise technologies. Founded in 1986, AMR Research provides subscription advisory services and peer networking opportunities to operations and IT executives in the consumer products, life sciences, manufacturing, and retail sectors. To learn more about our research and services, visit www.amrresearch.com.

CONTACT: Kevin Reilly of AMR Research, +1-617-758-4153,
amrresearch@famapr.com

Web site: http://www.amrresearch.com/

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