ALISO VIEJO, Calif.--(BUSINESS WIRE)--AVANIR Pharmaceuticals, Inc. (NASDAQ: AVNR) today announced the hiring of Michael McFadden as Vice President of U.S. Sales and Managed Markets. In this capacity, Mr. McFadden will be responsible for staffing, training and managing the planned Zenvia™ specialty sales force as well as overall leadership of all sales-related activities. In addition, in his capacity as managed markets leader, he will oversee the development of all strategies and activities related to national health plan account management, state Medicaid, trade relations, long term care, government affairs and contract administration.