Oral Care Market Outstrip US$ 47,380.58 million by 2028, COVID-19 Impact and Global Analysis Says The Insight partners
The oral care market was valued at US$ 36,273.14 million in 2020 and is projected to reach US$ 47,380.58 million by 2028; it is expected to grow at a CAGR of 3.4% from 2021 to 2028.
Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions such as dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Growing prevalence of oral and dental conditions, and rising awareness about the benefits provided by oral care products drive the growth of the global oral care market. However, adverse effects associated to excessive utilization of mouthwash and pricing pressure faced by prominent players in the oral care market restrain the market growth.
As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the oral care market is expected to witness growth in coming years. Moreover, the market is witnessing the new product introductions that have capabilities to inactivate coronaviruses. Such developments are expected to drive the market even during and post COVID-19 outbreak.
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Key Findings from The oral care Market
Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/rinses, dental accessories/ancillaries, dental prosthesis cleaning solutions, and other dental products.
The market, by toothpastes, is further segmented into sensitive toothpaste, herbal toothpaste, whitening toothpaste, and children toothpaste. The market, by denture products, is subsegmented into denture fixatives, denture cleaners, and others.
Based on toothbrushes and accessories, the market is further segmented into manual toothbrushes, electric toothbrushes, battery powered toothbrushes, bamboo toothbrushes, disposable toothbrushes, and other toothbrushes. By mouthwashes/rinses, the oral care market is further bifurcated into non-medicated mouthwashes and medicated mouthwashes.
The market, by dental accessories/ancillaries, is further segmented into cosmetic dental whitening products, dental flosses, breath fresheners, tongue scrapers, teeth whitening strips, and others. The toothpastes segment held the largest share of the market in 2020. Moreover, the toothbrushes and accessories segment is estimated to register the highest CAGR of 4.1% in the market during the forecast period.
Based on distribution channel, the oral care market is segmented into supermarkets/hypermarkets and supermarkets, convenience stores, pharmacies and drug stores, online retail stores, and others. The supermarkets/hypermarkets segment held the largest share of the market in 2020. However, the online retail stores segment is estimated to register the highest CAGR in the market during the forecast period.
Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc.; Unilever; Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc are among the leading companies operating in the oral care market.
Increasing Prevalence of Dental Problems
Oral diseases include gum disease, tooth decay or caries, canker sores, sensitivity, toothaches and dental emergencies, oral cancer, and oral infectious diseases. Untreated oral disease is a major concern worldwide, affecting more than 50% of the global population. Periodontal disease and dental caries are the key causes of the loss of natural teeth. As per Oral Health Associates, sugar consumption among the population in developing economies has tripled over the past 50 years. As per the World Health Organization (WHO), dental caries is the most common oral care issue caused by excessive sugar consumption. Moreover, oral diseases affect 3.9 billion people worldwide, and untreated tooth decay is the most predominant oral disease of all, affecting almost 50% of the global population. As per the Centers for Disease Control and Prevention (CDC), oral cancer accounts for ~3% (i.e., 53,000 new cases) of all cancer cases diagnosed annually in the US. In addition to the unhealthy high-sugar diet, tobacco and alcohol consumption is another factor contributing to oral diseases. Most oral health conditions are preventable and can be treated at early stage by involving proper oral care regime. Thus, the increasing prevalence of dental problems is bolstering the demand for oral care products.
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