Hand Sanitizer Market Key Players are using New and Innovative Ways to Increase the Customer Base
Increasing awareness about hygiene is the key factor resulting in popularity of the hand sanitizer. Further, healthcare associations such as the World Health Organization (WHO) and the Food and Drug Administration (FDA) are emphasizing on the use of sanitizers to prevent transmission of diseases.
Most of the sanitizers consists of more than 60% alcohol. Alcohol tend to kill harmful pathogens faster, when compared to soap. Hence, medical professionals also advise to carry sanitizer. In addition, ease of use is also a crucial factor revolutionizing growth of hand sanitizer market. Hand sanitizers are also called as hand rub. All a consumer need to do is apply few drops of sanitizer on hand, similar to a hand cream.
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Outbreak of COVID-19 Pandemic Spurred Demand for Hand Sanitizer Across Globe
Lately, the global hand sanitizer market has witnessed exponential growth rate due to outbreak of novel coronavirus. Physicians and other medical professional claim that use of hand sanitizer with 60%, or more alcohol content can effectively kill the virus. This can, further, avoid the transmission of virus to another person via hand shake or touch.
As a result, several offices, restaurants, people have started keeping the bottle handy. So that, it can be used at any point of time. This, in turn, has boosted the hand sanitizer market in the season of economic crashes even.
The hand sanitizer market is expected to observe an upward growth trajectory unless, no proper antidote and vaccine are available in the market. Even if the cure is out for COVID-19, the growth curve will not flatten; as people have become extra conscious regarding their health.
Innovations in Product Likely to Boost Hand Sanitizer Market Amid Intense Competition Among Key Players
Registering the growing demand for hand sanitizers among all group sets, the market players are becoming innovative. To keep sanitizer handy and easily portable, it is being packed in tube. Also, the product is being available in various fragrance, which is going to attract various customers, especially women.
Considering the innovations due to growing competition, the global hand sanitizer market is projected to expand at rapid rate.
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Key Players Analysis:
The report presents strengthen and weaknesses of these companies and provides information about various strategies used by these players. Developing new products, innovation, expanding business through mergers, acquisitions, and partnership are some of the key strategies used by the leading players. Moreover, information provided in this section helps in gaining competitive edge and expanding their customer base. Reckitt Benckiser Group, Henkel Corporation, Gojo Industry Inc., Vi-Jon Laboratories Inc., Unilever, Procter and Gamble, and Chattem Inc., are some the leading players functioning in the global hand sanitizer market.
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