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PLEASANTON, Calif.--(BUSINESS WIRE)--Life sciences companies are focused on developing a deeper understanding of healthcare providers as they move toward a more customer-centric engagement model. The new built-in survey capability in Veeva CRM enables organizations to continuously capture customer feedback directly from any channel, providing richer, more detailed customer insights in real-time. The new Surveys and Assessments functionality in Veeva CRM allows business users to quickly develop surveys and execute them either online or by field representatives during their interaction with the healthcare provider. Responses can be collected via multiple channels, including mobile and web, enabling life sciences companies to capture the data in aggregate and at the prescriber level, then through CRM, act upon it quickly.
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