To an audience of more than 450 leaders at its European Commercial Summit, Veeva Systems announced the availability of the Veeva Network Provider Database for Europe, beginning with the top five markets. With an aim to provide life sciences companies choice and the most up-to-date and accurate healthcare professional (HCP), healthcare organization (HCO), and affiliations data, Veeva is delivering the Network Provider Database for the U.K. today; France, Germany, Italy, and Spain in the first half of 2015; and other markets to follow.
The Veeva Network Provider Database’s millions of HCP, HCO, and affiliations records are continuously updated from authoritative industry sources for the best, most timely information, including digital profile data crucial to today’s multichannel engagement. The highest standards of quality and completeness are ensured through rigorous automated and steward-led validation. Data is sourced locally and consolidated into a single European reference database to eliminate the burden of managing multiple data feeds and duplication of HCP and HCO records across markets.
“With a foundation of better data from the Veeva Network Provider Database, life sciences companies can be more responsive and connect with customers across channels,” said Guillaume Roussel, director of strategy for Veeva Network in Europe. “And now with a central source for customer and affiliations data across borders, they have the transparency and holistic view needed to improve engagement and help ensure compliance.”
Veeva’s European data operations build on the company’s proven experience and methodologies honed in the U.S. and China, which continually validate and augment a database of more than 10 million providers. The Veeva Network Provider Database is part of the comprehensive Veeva Network family of solutions. Companies now have the choice to use a single, trusted source of customer data; customer master data management software; and stewardship services, standalone or taken together to gain the agility and efficiency benefits of a fully unified solution. Veeva’s provider data is readily accessible to both sales and marketing on-demand – uniting the enterprise with a single view of the customer.
“Maintaining clean and accurate customer information is vital in order for life sciences companies to remain both competitive and compliant,” said Francesca D’Angelo, vice president of Veeva Network Data, Europe. “However, if not properly managed or centralized, this process can hamper productivity across all business areas. Veeva is committed to delivering the highest caliber HCP, HCO, and affiliations data across Europe to remove the complexity of maintaining, updating, and reconciling disparate information within and across countries.”
To lead Veeva’s rapidly expanding global data business, the company has recently appointed a team of renowned industry veterans. Tim Slevin, a twenty-year information services expert, is heading the company’s global data business, and Guillaume Roussel and Francesca D’Angelo – deeply experienced industry leaders in data management and compliance – helm the Network Data team in Europe.
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