MEDIA, Pa., March 1 /PRNewswire-FirstCall/ -- Synova Healthcare Group Inc., , today announced that TVA Productions has recently completed the filming and production of marketing materials related to the Company’s inaugural product: MenoCheck(R). TVA is now preparing to launch a national media campaign (MediaBlitz!(R)) that will focus on the building of brand awareness for both Synova Healthcare and the non-invasive, at-home menopause test it sells - MenoCheck(R). The campaign is expected to begin immediately.
MenoCheck(R) is a simple at-home urine test that allows women to accurately check for the onset of menopause in the privacy of their own home. It detects elevated levels of a hormone known as follicle stimulating hormone (FSH), which becomes elevated with the onset of menopause. The value of an early and accurate diagnosis of the onset of menopause was once again recently the subject of various medical and newspaper articles. Through this current campaign, TVA will expand the awareness of Synova Healthcare and MenoCheck(R) within the business community, and the general public both nationally and internationally. TVA will also focus on building name-brand awareness for MenoCheck(R) specifically in the business communities where Synova’s products are currently distributed.
Through the MediaBlitz!(R) initiative, TVA has guaranteed Synova’s TV Spotlight will receive at least 1,000 airings on broadcast, cable and satellite carriers across the country. Counted airings will take place between 6:30 am and 10:30 pm daily -- with the majority expected to be aired in top 50 markets during the primetime hours (5:30 pm - 10:30 pm). Therefore, the campaign has the potential to generate a minimum of 300,000 broadcast audience impressions based on Nielsen Rating Systems, and reach 90,000,000 cable subscribers.
The campaign includes nationwide distribution of a TV News Spotlight, a Video News Release (VNR) and sixty-second NewsBreak(TM) airing on national networks such as CNN, Headline News, MSNBC, FOX News Channel, CNBC, Bloomberg, Discovery Health Channel, Lifetime, and The Weather Channel. Spotlight is also guaranteed to air daily on one or more major airlines for at least one month as part of in-flight programming. Synova’s products will be featured in at least twelve interviews on national and/or local market television and radio talk shows over the six-month term of this campaign. The company has also been guaranteed to receive a minimum of 100 print newspaper feature placements, 200 radio news release (RNR) placements, and monthly updates of Synova’s headlining events in major financial/business e-newsletters sent to over 650,000 opt-in subscribers; including more than 250,000 financial services professionals, and more than 50,000 key corporate decision makers and 350,000 potential investors.
About TVA Productions:
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TVA Productions (http://www.tvaproductions.com/), located in Studio City, California, is one of the leading media production and news placement syndicates in North America -- providing HD production & broadcast facilities, extensive distribution & tracking resources, and a worldwide team. Since 1987, TVA has provided performance-based media booking services, national and local programming, and broadcast/print-ready News Features for over 20,000 TV, radio and print media outlets. TVA’s “Pay Only for Results” services have been successfully used by Fortune 500 companies, emerging companies, ad agencies, PR firms, national associations, non-profits, and government agencies worldwide. TVA’s team has won over 40 Golden Mike, Addy, Emmy, Clio, Telly and Aegis awards. Clients include Baxter Medical, Cable & Wireless, Canon, Cessna, Epson, FEMA, Kellogg’s, Hill & Knowlton, LDS Church, Lexus, Marriott, Nickelodeon, Occidental Petroleum, Ogilvy, Pepsi, Princess Cruises, Qualcomm, Salvation Army, Sony, Space Adventures, Technicolor, Teradata, Viseon, Westinghouse, World Vision, and Yonex.
About Synova Healthcare Group, Inc.:
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Synova Healthcare Group, Inc. (SNVH) presently operates two wholly owned subsidiaries; Synova Healthcare, Inc. and Synova Pre-Natal Healthcare, Inc. The company distributes rapid, non-invasive medical diagnostics to retail for over-the-counter (OTC) use, and directly to health care providers for point of care (POC) use in the clinical setting. The company’s products are designed to improve human health and quality of life by providing early and accurate awareness of the onset of certain medical conditions.
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This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect the Company’s current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company’s actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Such risk factors are discussed in the Company’s Form SB-2 registration statement (File No. 333-123498), filed with the Securities and Exchange Commission on August 10, 2005, as well as in periodic reports filed with the Commission. There can be no assurance that such factors will not affect the accuracy of such forward-looking statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information set forth in this Press Release including such forward-looking statements. This press release does not constitute an offer to sell or the solicitation of an offer to buy; nor will there be any sale of securities of Synova Healthcare Group, Inc. in any state where such offer, solicitation or sale would be unlawful before registration or qualification under the securities laws of those states.
Corporate Contact Information: Synova Healthcare Group, Inc. Attn: Mr. Robert Edwards, CFO 1400 N. Providence Road, Ste. 6010 Media, PA 19063 Tel: 610-565-7080 Fax: 610-565-7081 http://www.synovahealthcare.com Inquiries may also be directed to: info@synovahealthcare.com
Synova Healthcare Group, Inc.
CONTACT: Mr. Robert Edwards, CFO, Synova Healthcare Group, Inc.,+1-610-565-7080, Fax: +1-610-565-7081, info@synovahealthcare.com
Web site: http://www.synovahealthcare.com//
